Ads for low-fat products are still (STILL!) full of guilt-inducing language and society's ideals of ‘beauty’. So for Müller Light, we made an ad about Brian, your average bloke who works in the charity shop.
The 360 campaign is based on the simple truth - that when you do something healthy, you feel good. And when you feel good, it's more likely the next thing you do will be a bit healthier too. It’s all about Getting the Good Going, and it’s everywhere.
